Category Archives for "Online Business"
Life was going really well for Stacey Hill, an incredible mother of 5 daughters who just opened her yoga studio, Xanadu Yoga in Rockhampton, Australia early August 2019. She was following her passion and teaching a full timetable of 12 classes, as well as workshops, feature classes, private lessons and collaborations.
When the COVID-19 situation in Australia started to get more serious, she had the idea of looking into how to provide online classes. Stacey had a vague idea of how to go about it but thought she would have more time to plan, structure and understand how to present them.
"The government kind of forced my hand" Stacey admitted. One seemingly normal Friday morning on the 20th of March she left her studio ready to come back on Monday morning just like any other week. On Sunday night the Prime Minister of Australia announced the shut down of all indoor activities and by midday Monday she realised she couldn't provide any in-studio classes for an undefined period of time.
Without much of an idea of what to do and no technological talent whatsoever, but with a determined will to succeed and a whole lot of coffee, I decided to just get it done and get online.
Stacey Hill / Owner of Xanadu Yoga
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In truth Stacey said she practiced 1093 times and nearly cried because of various technological issues with laptops and studio internet access!
Despite all the problems, Stacey realised she could just use her phone and shook her head in disbelief.
This process may make a NON-technologically minded person eye roll but Stacey wants to point out that she had zero training and is still just figuring things out as she goes.
Like many people she had lost all her income from classes and didn't have the luxury of being able to pay someone to do all of it for her.
Eventbrite and Square take a small percentage of each payment, but they are quite possibly payments I wouldn’t be receiving in the first place if I didn’t have these systems.
If I can do this, anyone can!
If there is something you know how to do better than someone else, get it online! This is a whole new world for small business and we have an opportunity to get ourselves in front of a much broader (and captive) audience. Done right and with a lot of “thinking outside the box”, this could be a total positive for small business (having said that I’m still not sure I have done this right, but I’m giving it a crack anyway!).
I really wish it hadn’t taken a pandemic for me to think of going online! This is definitely something I should have already been doing and will continue to do once I can teach classes in my studio again. I am grateful for the motivation to get it done, because I definitely would have procrastinated about it for a few more months if it weren’t for the fact that I now have no other options.
I hope reading this helps to inspire someone else to take their business online, because like I said...if I can do it, anyone can! Stacey Hill Xanadu Yoga
If you are on the fence on whether to stream online and want a supportive community make sure to join our facebook group.